What drives a successful leader to step off the corporate fast track and commit to the complex world of healthcare transformation in the Middle East and North Africa?

In a powerful episode of the EVOLVE Commerce Club, our CEO Andre Fadel opens up about the pivotal moments—both personal and professional—that shaped his decision to lead Holmed Group and champion a bold mission: to rebuild trust in healthcare across the MENA region.

A Journey Fueled by Purpose

Andre’s story is not one of convenience, but of conviction. With years of leadership experience under his belt, he could have continued to thrive in established, profit-driven industries. Instead, he chose to pivot—toward a sector often marked by complexity, fragmentation, and skepticism. Why? Because healthcare isn’t just a business. It’s a responsibility.

In the episode, Andre explains how the challenges faced by patients, professionals, and institutions in Lebanon and beyond compelled him to take action. From regulatory bottlenecks and public mistrust, to the urgent need for credible, science-backed healthcare solutions, his vision for Holmed Group is grounded in values that go far beyond margins and metrics.

Leadership in Complex Times

The conversation also dives into what it means to lead in a time of crisis and uncertainty. Whether it’s navigating the collapse of local infrastructure, addressing the boom in dietary supplements, or facing pressure as a healthcare decision-maker, Andre offers a refreshingly honest take on what leadership requires today: resilience, clarity, and above all, integrity.

Rebuilding Trust, One Step at a Time

At the heart of this dialogue is a simple but powerful belief: people deserve to trust their healthcare system. For Holmed Group, this means working to ensure accessibility, transparency, and quality across every aspect of the value chain—from regulatory affairs and medical promotion to consumer education and patient-centered services.

🎥 Watch the full episode on YouTube and hear Andre’s journey, his reflections, and his unwavering commitment to transforming healthcare in the region:
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